Verifying Your Google+ Local Page

Posted on August 17, 2012

In late May, Google announced that Local Listings were being replaced with the aspect of their social network devoted to local businesses, Google+ Local.  Since then, there has been relatively little progress in the area of verifying/merging these new profiles, however, Google has just recently made this option available, so we’ll provide a step by step walkthrough.  If you haven’t already created a profile for your business on Google+, you should immediately do so here,, since it will be required to complete the rest of the process.

1. Verify from you Google+ Business page

First, log in to your Google+ Business page and check that all the appropriate fields are made public. Click the link that says “Unverified,” located to the right of your business name.  Then, simply click “Verify now” to move on to the next step.  Note that, instead of the verify option, a warning will be displayed if all the appropriate fields have not been made public.  You will need to make these changes before proceeding.

2. Choose Your Business’s Profile

Google will display the different business profiles to which yours most closely resembles.  This may include a variety options, including previous businesses at your location, your businesses old locations, or a business that previously had your phone number, so it is important to pick the business profile with that is correct and most up to date.  Click “Continue to verify” to continue.

3. Request Postcard

At the next screen, agree to the terms and conditions and click “Request postcard.”  In a few days to a week, Google will send you directions along with a PIN number to complete the verification.

4. Enter PIN

When the postcard arrives, make sure you are logged in to your Google account, then follow the instructions by going to, entering your PIN, and clicking “Submit.”  The process is now complete and your Google+ Local page should appear as “Verified.”

You can also view Google’s step by step instructions at this link:

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