Improving Your AdWords Quality Score

July 26, 2012 No comments yet

Pay Per Click advertising (PPC) is without a doubt the fastest way to drive traffic to your website, and is especially effective when running a targeted campaign for a specific service offered.  However, those with limited marketing dollars are often understandably concerned about spending too much per click.  In this article, we’ll take an in […]

Leveraging YouTube for Search Engine Optimization (SEO)

July 13, 2012 No comments yet

One of the most powerful ways for local small businesses to leverage YouTube is to take advantage of the high value Google and other search engines place on video content.  When viewing a Google search results page you have likely noticed that YouTube and other video results are often the most prominently displayed (featuring a […]

Google Plus Local Replaces Google Local Listings

June 19, 2012 No comments yet

The most recent news that has caused a shake up in social media marketing, is the long awaited announcement that Google is abandoning its traditional system of local listings to instead feature Google+.  It’s called Google+ Local, and it is now the standard Google profile for local businesses.  It can be found exactly where local […]

How to Promote and Participate Effectively on Twitter

May 31, 2012 No comments yet

Twitter can present some unique challenges to any business that tries to use it as a marketing or promotional tool.  In our experiences, one of the most often heard criticisms of Twitter is that a business simply does not see any meaningful return for the amount of time and resources invested.  If that is the […]

10 Tips to Maximize YouTube Exposure

May 24, 2012 No comments yet

YouTube is a powerful and interactive way to share your business with potential clients.  However, (as is often the case with Social Media) without proper execution it can easily turn into wasted time, producing videos that are seen by very little of your target audience.  In order to make this a viable marketing opportunity for […]

Managing and Optimizing Your Pay Per Click Campaign

May 1, 2012 No comments yet

This is the third installment of our Pay Per Click tutorials, and it is also the most advanced.  If you are just starting out in the world of PPC and have not already done so, we highly recommend a thorough reading of the first two parts of our series before continuing any further.  “Introduction to […]

10 Time Saving Tips for Your Social Media Campaign

April 4, 2012 No comments yet

One of the biggest drawbacks involved with Social Media is the amount of time that it often takes up.  And, since you may not see immediate returns when compared to other marketing options, you may come to the conclusion that your efforts are best invested elsewhere.  Instead of missing out on the enormous opportunity that […]

Patient Reviews, Managing Your Reputation Online

March 28, 2012 No comments yet

One of the most powerful (though not always beneficial) ways that the Internet has changed the consumer is through the rise in popularity of online reviews.  For dentists, or any product or service for that matter, reviews are often the deciding factor when potential patients research a new dentist.  Almost everyone can understand that there […]

AdWords Bidding, Targeting & Quality Score

March 9, 2012 No comments yet

In a previous article titled Introduction to Pay Per Click Advertising, we outlined many of the basic concepts involved with PPC campaigns.  If you are just starting out and have not already done so, we highly recommend a thorough reading to gain a firm understanding of these ideas before continuing.  In this tutorial we will […]

New Timeline for Facebook Fan Pages

March 2, 2012 No comments yet

On February 29th, Facebook released the biggest update to Fan Pages in over a year, implementing Timeline for Fan Pages.1  Current Fan Pages have until March 30th to update their format before the changes take place automatically, so we have provided this quick guide to help you prepare for what’s new and how it will […]


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