Video Listing Spotted on Google Local

January 24, 2013 No comments yet

In at least one occurrence so far, a Google search engine results page (SERP) has been observed to include a Google+ Local listing that incorporates a video from the user’s homepage. When performing a search for plumbing charleston sc, it is clearly the most visible and enticing result, as it is the only one with […]

Improving Your AdWords Quality Score

July 26, 2012 No comments yet

Pay Per Click advertising (PPC) is without a doubt the fastest way to drive traffic to your website, and is especially effective when running a targeted campaign for a specific service offered.  However, those with limited marketing dollars are often understandably concerned about spending too much per click.  In this article, we’ll take an in […]

How to Promote and Participate Effectively on Twitter

May 31, 2012 No comments yet

Twitter can present some unique challenges to any business that tries to use it as a marketing or promotional tool.  In our experiences, one of the most often heard criticisms of Twitter is that a business simply does not see any meaningful return for the amount of time and resources invested.  If that is the […]

10 Tips to Maximize YouTube Exposure

May 24, 2012 No comments yet

YouTube is a powerful and interactive way to share your business with potential clients.  However, (as is often the case with Social Media) without proper execution it can easily turn into wasted time, producing videos that are seen by very little of your target audience.  In order to make this a viable marketing opportunity for […]

Managing and Optimizing Your Pay Per Click Campaign

May 1, 2012 No comments yet

This is the third installment of our Pay Per Click tutorials, and it is also the most advanced.  If you are just starting out in the world of PPC and have not already done so, we highly recommend a thorough reading of the first two parts of our series before continuing any further.  “Introduction to […]

10 Time Saving Tips for Your Social Media Campaign

April 4, 2012 No comments yet

One of the biggest drawbacks involved with Social Media is the amount of time that it often takes up.  And, since you may not see immediate returns when compared to other marketing options, you may come to the conclusion that your efforts are best invested elsewhere.  Instead of missing out on the enormous opportunity that […]

Patient Reviews, Managing Your Reputation Online

March 28, 2012 No comments yet

One of the most powerful (though not always beneficial) ways that the Internet has changed the consumer is through the rise in popularity of online reviews.  For dentists, or any product or service for that matter, reviews are often the deciding factor when potential patients research a new dentist.  Almost everyone can understand that there […]

A Guide to Blogging for Dentists

February 20, 2012 No comments yet

In a digitized world, more and more people are turning to online sources for research. This is especially true for local products and services, and it has become imperative that traditional brick and mortar businesses embrace this change in the marketplace. Many dentists took this idea to heart and were some of the early adopters […]

Introduction to Pay Per Click Advertising

February 6, 2012 No comments yet

If you are looking for a fast and proven way to generate new business, there are few options that can provide results comparative to Pay Per Click (PPC). Dentists have been one of the largest benefactors of this form of advertising, spending more on PPC than almost every other market segment (second only to law […]

8 Reasons to Have a Facebook Fan Page

January 31, 2012 No comments yet

Is it really necessary for a dentist to be on Facebook?  Well, in recent years Facebook has surpassed Google as the most viewed site on the entire Internet, and a staggering 75% of all Internet users in the US are on Facebook1. Your current patients simply expect you to be there, and to have the […]


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