Google+ Local New Category Feature

February 21, 2013 No comments yet

In the latest update to their dashboard, Google has implemented business categories to be included on Google+ Local pages. Previously, these categories were only able to be managed through Google Places (which is being phased out), but this functionality is now all in one central location. These categories are part of the algorithm that determines […]

Facebook Introduces “Graph Search”

January 21, 2013 No comments yet

At a media event last Tuesday, Facebook founder Mark Zuckerberg commenced with what had been built up as a major and secretive announcement. The two competing theories that seemed to dominated online discussions was that Facebook would unveil either a phone or a search engine. It turned out to be the latter, and while a […]

New Google Search Results Pages

November 16, 2012 No comments yet

Google has recently implemented a redesign of their search engine results page (known as a SERP). Previously, the menu for additional search tools such as images, maps, shopping, and news was located in the far left column. These options can now be found at the top of your SERP in a horizontal row. While this […]

Introducing Bing Ads, Updates and New Features

November 2, 2012 No comments yet

Previously known as Microsoft adCenter, the Pay Per Click program used by search engines Bing and Yahoo has officially changed its name to simply Bing Ads. With much of the functionality and options remaining intact, anyone who has worked with the old system will feel right at home. However, as the system has developed, there […]

The Possibilities of a Facebook Search Engine

September 13, 2012 No comments yet

On Tuesday, at a TechCrunch Disrupt conference in San Francisco, Facebook CEO Mark Zuckerberg discussed the long-expected belief that Facebook will create a search engine to directly compete with industry leader Google. While speaking about the future possibilities of a search engine (and the current plausibility of making such a move) Zuckerberg stated that, “We’re […]

Facebook Ads to Target Client Lists

August 31, 2012 No comments yet

Facebook is preparing to launch a new tool that allows Pay Per Click advertisers to target their current clients based on existing email or phone number lists. After several users noticed this new feature (which was live only temporarily) Facebook has confirmed that it is in fact real and that it is planned to be […]

Facebook Ads to be Tested in News Feeds

August 22, 2012 No comments yet

On August 14th, Facebook announced that the company will begin a small test of yet another new advertising format, this time placing ads directly into the News Feeds of users. Since this comes at a time when Facebook stock prices have set record lows (almost half the price since its IPO), the possible change is […]

Google Plus Local Replaces Google Local Listings

June 19, 2012 No comments yet

The most recent news that has caused a shake up in social media marketing, is the long awaited announcement that Google is abandoning its traditional system of local listings to instead feature Google+.  It’s called Google+ Local, and it is now the standard Google profile for local businesses.  It can be found exactly where local […]

New Timeline for Facebook Fan Pages

March 2, 2012 No comments yet

On February 29th, Facebook released the biggest update to Fan Pages in over a year, implementing Timeline for Fan Pages.1  Current Fan Pages have until March 30th to update their format before the changes take place automatically, so we have provided this quick guide to help you prepare for what’s new and how it will […]

Facebook Introduces New Ad Formats

February 27, 2012 No comments yet

On February 29th, Facebook is set to unveil a revamped version of premium ads on their Pay Per Click platform1. The change is expected to increase ad performance by 40-80%2, and with no increase in cost to advertisers (except an increase in clicks) this is a win-win.


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