Google+ Local New Category Feature

February 21, 2013 No comments yet

In the latest update to their dashboard, Google has implemented business categories to be included on Google+ Local pages. Previously, these categories were only able to be managed through Google Places (which is being phased out), but this functionality is now all in one central location. These categories are part of the algorithm that determines […]

Video Listing Spotted on Google Local

January 24, 2013 No comments yet

In at least one occurrence so far, a Google search engine results page (SERP) has been observed to include a Google+ Local listing that incorporates a video from the user’s homepage. When performing a search for plumbing charleston sc, it is clearly the most visible and enticing result, as it is the only one with […]

Facebook Introduces “Graph Search”

January 21, 2013 No comments yet

At a media event last Tuesday, Facebook founder Mark Zuckerberg commenced with what had been built up as a major and secretive announcement. The two competing theories that seemed to dominated online discussions was that Facebook would unveil either a phone or a search engine. It turned out to be the latter, and while a […]

The Importance of a Google Author Profile Photo

December 17, 2012 No comments yet

Google Search Engine Results Pages (SERPs) are typically very similar in appearance. So, anything that immediately stands out within that blue and white color scheme will help differentiate your business from competitors. (Think gold stars for reviews, map listing icons, photos, etc.) One of the most important distinguishing features that any local business can utilize […]

New Google Search Results Pages

November 16, 2012 No comments yet

Google has recently implemented a redesign of their search engine results page (known as a SERP). Previously, the menu for additional search tools such as images, maps, shopping, and news was located in the far left column. These options can now be found at the top of your SERP in a horizontal row. While this […]

Introducing Bing Ads, Updates and New Features

November 2, 2012 No comments yet

Previously known as Microsoft adCenter, the Pay Per Click program used by search engines Bing and Yahoo has officially changed its name to simply Bing Ads. With much of the functionality and options remaining intact, anyone who has worked with the old system will feel right at home. However, as the system has developed, there […]

The Possibilities of a Facebook Search Engine

September 13, 2012 No comments yet

On Tuesday, at a TechCrunch Disrupt conference in San Francisco, Facebook CEO Mark Zuckerberg discussed the long-expected belief that Facebook will create a search engine to directly compete with industry leader Google. While speaking about the future possibilities of a search engine (and the current plausibility of making such a move) Zuckerberg stated that, “We’re […]

Facebook Ads to Target Client Lists

August 31, 2012 No comments yet

Facebook is preparing to launch a new tool that allows Pay Per Click advertisers to target their current clients based on existing email or phone number lists. After several users noticed this new feature (which was live only temporarily) Facebook has confirmed that it is in fact real and that it is planned to be […]

Facebook Ads to be Tested in News Feeds

August 22, 2012 No comments yet

On August 14th, Facebook announced that the company will begin a small test of yet another new advertising format, this time placing ads directly into the News Feeds of users. Since this comes at a time when Facebook stock prices have set record lows (almost half the price since its IPO), the possible change is […]

Verifying Your Google+ Local Page

August 17, 2012 No comments yet

In late May, Google announced that Local Listings were being replaced with the aspect of their social network devoted to local businesses, Google+ Local.  Since then, there has been relatively little progress in the area of verifying/merging these new profiles, however, Google has just recently made this option available, so we’ll provide a step by […]


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