10 Time Saving Tips for Your Social Media Campaign

Posted on April 4, 2012

One of the biggest drawbacks involved with Social Media is the amount of time that it often takes up.  And, since you may not see immediate returns when compared to other marketing options, you may come to the conclusion that your efforts are best invested elsewhere.  Instead of missing out on the enormous opportunity that Social Media offers, consider trying to make the time you do spend as efficient as possible.  Here are 10 Time Saving Tips for Social Media.

1. Schedule a Time to Work

Especially in the early stages of a campaign, you may find it difficult to find time to devote entirely to Social Media.  The answer is to make it part of your daily routine by scheduling a time to work and keeping to it.  It doesn’t have to be an extended period, just 15 or 20 minutes during a lunch hour, at the end of your work day, or even in the evenings.  When combined with some of the following tips, you’ll be surprised how much you can actually accomplish in a short amount of time.

2. Brainstorm Many Ideas

One problem that many face with Social Media is the dreaded “writer’s block”.  Instead of trying to think up a fresh idea when you want to make a post, consider spending a session simply brainstorming many different ideas.  Keep this list for another time so when you are ready to post content, you’re not simply staring at an empty screen.

3. Bookmark Ideas

Whenever you find yourself casually browsing the Internet, bookmark any interesting articles or ideas that could make for a good post in the future.  If you always keep your Social Media campaign in mind then you’ll never be without a topic to discuss.

4. Subscribe to RSS feeds and Google Alerts

Instead of searching for ideas on your own, let others bring the ideas to you.  If you find an interesting blog or website that often discusses topics relevant to your business, subscribe to its RSS feed (Really Simple Syndication).  This automatically sends any updates from the site to any RSS reader such as iGoogle, Google Reader, Feedreader, NewsGator, etc.  Another great option for accomplishing this is to set a Google Alert.  You simply add keywords relevant to your industry and Google sends you emails about any news, blogs, videos, etc. that relates to that topic.

5. Create a Repository of Work

Whether it is a blog post, Tweet, Facebook update, or picture, if you have ever completed an extra post during a work session, don’t post it right away.  Unless it is time sensitive or relates to a current event, save it and slowly build a library of ready to use content that can be posted at a moment’s notice.  That way if you’re ever out of fresh ideas you’ll always have something to fall back on.

6. Schedule Your Posts

If you’ve created some of the work in advance (as described in the previous tip) then you can schedule the post to be published at a later date.  WordPress and other blogging software has this functionality built in, and there are many applications that can provide this for Facebook and/or Twitter.  Some of the popular options are Hootsuite, Tweetdeck, dlvr.it, and Bufferapp.com.

7. Link Your Accounts

If you are utilizing many different Social Media tools (Facebook, YouTube, Twitter, blogs, etc.), link them to each other so updates are immediately published across all platforms.  Facebook and Twitter can each be configured to do this internally, but linking your blog to will require a plug-in or using a third party application such as Hootsuite, dlvr.it, or Bufferapp.com.

8. Repeatable Topics

Instead of constantly trying to create fresh ideas, try to create one idea that can be used multiple times.  For example, a dentist can make weekly posts on oral health tips, or have a “Case of the Week” in which they detail a memorable appointment (without mentioning patient names of course).  Another variation of this is if you are covering a somewhat extensive topic.  Instead of going into great depths in one post, break it into smaller portions and make it a series of articles.  This both gives you more posts and can build anticipation with your followers.

9. Delegate Tasks

They say that “many hands make light work,” and that couldn’t be truer than it is with Social Media.  If you have a trusted team of employees/coworkers then consider sharing some of the Social Media responsibility with them.  If several people are each responsible for generating one Tweet, Facebook update, and/or blog post every week, then you will quickly create large amounts of content.  You may also want to split tasks by platform.  One person in charge of Facebook, one for Twitter, etc.  You can also then rotate responsibilities every so often so none of the tasks become too monotonous for any one individual.

10. Consider Outsourcing to Professionals

Finally, if you have come to the conclusion that you simply cannot spend the required time that it takes to manage a Social Media campaign, but still want all the benefits, you can outsource the entire process to a Social Media marketing firm.  If you choose this route, however, you should be diligent in researching the many companies that offer these services.  They will be speaking directly to your clients on your behalf, so they should have a thorough understanding of your business and industry, and be willing to adapt to your specific needs.  A reputable company should also be able provide a solid strategy for improvement and optimization of your campaign.

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